6 hrs 13 mins | BUSINESS and ECONOMICS | MarketingToday’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?
Your answers lie in automation layering.
In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate ...
Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?
Your answers lie in automation layering.
In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.
Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.
| # | Title | Duration |
|---|---|---|
| 1. | 001 Unlevel the Playing Field - Opening Credits |
0 mins 15 secs |
| 2. | 002 Foreword |
6 mins 10 secs |
| 3. | 003 Introduction |
11 mins 42 secs |
| 4. | 004 Part 1 Chapter 1 |
26 mins 56 secs |
| 5. | 005 Chapter 2 |
22 mins 41 secs |
| 6. | 006 Chapter 3 |
21 mins 16 secs |
| 7. | 007 Chapter 4 |
16 mins 55 secs |
| 8. | 008 Chapter 5 |
34 mins 49 secs |
| 9. | 009 Part 1 Summary |
2 mins 51 secs |
| 10. | 010 Part 2 Chapter 6 |
32 mins 56 secs |
| 11. | 011 Chapter 7 |
43 mins 42 secs |
| 12. | 012 Chapter 8 |
20 mins 04 secs |
| 13. | 013 Part 2 Summary |
5 mins 42 secs |
| 14. | 014 Part 3 Chapter 9 |
20 mins 13 secs |
| 15. | 015 Chapter 10 |
36 mins 33 secs |
| 16. | 016 Chapter 11 |
29 mins 59 secs |
| 17. | 017 Chapter 12 |
31 mins 50 secs |
| 18. | 018 Part 3 Summary |
3 mins 06 secs |
| 19. | 019 Conclusion |
3 mins 52 secs |
| 20. | 020 Credits |
0 mins 26 secs |
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