Propaganda - Original Edition

Propaganda - Original Edition by Edward Bernays Audiobook
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Product Info

Sounded ID: 9798823487252

ISBN: 9798823487252

Publication Date: October 14, 2023

Publisher: Dauphin Publications

Language: English

Author Name: Edward Bernays

Narrator Name: Dalan Decker

Studio Narrated Audiobook 3 hrs 40 mins | BUSINESS and ECONOMICS | Marketing

Propaganda - Original Edition

Publisher
Dauphin Publications
Narrator
Dalan Decker

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an int...

This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

Chapters

# Title Duration
1. 00-OPENING-CREDIT

0 mins 15 secs

2. Chapter 1 - Organizing Chaos

15 mins 27 secs

3. Chapter 2 - The New Propaganda

19 mins 42 secs

4. Chapter 3 - The New Propagandists

21 mins 28 secs

5. Chapter 4 - The Psychology of Public Relations

21 mins 26 secs

6. Chapter 5 - Business and the Public

43 mins 40 secs

7. Chapter 6 - Propaganda and Political Leadership

33 mins 50 secs

8. Chapter 7 - Women's Activities and Propaganda

8 mins 29 secs

9. Chapter 8 - Propaganda for Education

18 mins 54 secs

10. Chapter 9 - Propaganda in Social Work

7 mins 58 secs

11. Chapter 10 - Art and Science

12 mins 07 secs

12. Chapter 11 - The Mechanics of Propaganda

13 mins 22 secs

13. 00-CLOSING-CREDIT

0 mins 21 secs

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