Sounded ID: 9798823487252
ISBN: 9798823487252
Publication Date: October 14, 2023
Publisher: Dauphin Publications
Language: English
Author Name: Edward Bernays
Narrator Name: Dalan Decker
This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an int...
This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
# | Title | Duration |
---|---|---|
1. | 00-OPENING-CREDIT |
0 mins 15 secs |
2. | Chapter 1 - Organizing Chaos |
15 mins 27 secs |
3. | Chapter 2 - The New Propaganda |
19 mins 42 secs |
4. | Chapter 3 - The New Propagandists |
21 mins 28 secs |
5. | Chapter 4 - The Psychology of Public Relations |
21 mins 26 secs |
6. | Chapter 5 - Business and the Public |
43 mins 40 secs |
7. | Chapter 6 - Propaganda and Political Leadership |
33 mins 50 secs |
8. | Chapter 7 - Women's Activities and Propaganda |
8 mins 29 secs |
9. | Chapter 8 - Propaganda for Education |
18 mins 54 secs |
10. | Chapter 9 - Propaganda in Social Work |
7 mins 58 secs |
11. | Chapter 10 - Art and Science |
12 mins 07 secs |
12. | Chapter 11 - The Mechanics of Propaganda |
13 mins 22 secs |
13. | 00-CLOSING-CREDIT |
0 mins 21 secs |
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