Post-Acquisition Marketing

Post-Acquisition Marketing by Shiv Narayanan Audiobook
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Product Info

Sounded ID: 9781544520452

ISBN: 9781544520452

Publication Date: April 14, 2021

Publisher: Lioncrest Publishing

Language: English

Author Name: Shiv Narayanan

Narrator Name: Assaf Cohen

Studio Narrated Audiobook 2 hrs 0 mins | BUSINESS and ECONOMICS | Marketing

Post-Acquisition Marketing

Publisher
Lioncrest Publishing
Narrator
Assaf Cohen

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive mor...

When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.

Chapters

# Title Duration
1. Opening

0 mins 13 secs

2. EPIGRAPH

0 mins 23 secs

3. INTRODUCTION

15 mins 50 secs

4. 1. MARKETING DUE DILIGENCE

20 mins 37 secs

5. 2. DEMAND GENERATION

22 mins 11 secs

6. 3. CONTENT

18 mins 38 secs

7. 4. TEAM

17 mins 46 secs

8. 5. INVESTMENT COMMITTEE

14 mins 27 secs

9. CONCLUSION

4 mins 05 secs

10. RESOURCES

0 mins 56 secs

11. Closing

0 mins 27 secs

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