2 hrs 0 mins | BUSINESS and ECONOMICS | MarketingWhen you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive mor...
When you’re acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.
In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.
| # | Title | Duration |
|---|---|---|
| 1. | Opening |
0 mins 13 secs |
| 2. | EPIGRAPH |
0 mins 23 secs |
| 3. | INTRODUCTION |
15 mins 50 secs |
| 4. | 1. MARKETING DUE DILIGENCE |
20 mins 37 secs |
| 5. | 2. DEMAND GENERATION |
22 mins 11 secs |
| 6. | 3. CONTENT |
18 mins 38 secs |
| 7. | 4. TEAM |
17 mins 46 secs |
| 8. | 5. INVESTMENT COMMITTEE |
14 mins 27 secs |
| 9. | CONCLUSION |
4 mins 05 secs |
| 10. | RESOURCES |
0 mins 56 secs |
| 11. | Closing |
0 mins 27 secs |
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