4 hrs 48 mins | BUSINESS and ECONOMICS | MarketingYour nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.
In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this non...
Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.
In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.
| # | Title | Duration |
|---|---|---|
| 1. | Opening Credits |
0 mins 14 secs |
| 2. | Dedication |
0 mins 14 secs |
| 3. | Introduction |
16 mins 26 secs |
| 4. | 1. Why Do We Do the Things We Do? |
33 mins 01 secs |
| 5. | 2. Where Marketing and Research Fall Short |
19 mins 55 secs |
| 6. | 3. What Is Behavior Design? |
22 mins 35 secs |
| 7. | 4. Activate the Goal |
29 mins 03 secs |
| 8. | 5. Prime the Need |
25 mins 31 secs |
| 9. | 6. Frame the Choice |
28 mins 30 secs |
| 10. | 7. Trigger the Behavior |
39 mins 33 secs |
| 11. | 8. Applying the Mindstate Behavioral Model |
19 mins 22 secs |
| 12. | 9. Marketing to Mindstates |
11 mins 09 secs |
| 13. | Conclusion |
4 mins 54 secs |
| 14. | Appendix |
34 mins 49 secs |
| 15. | Closing Credits |
0 mins 28 secs |
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