26 mins | BUSINESS and ECONOMICS | MarketingLearn about the marketing language model used since 2011 to successfully market content in print, audio, and film. This methodology, invented by award winning entrepreneur David K. Ewen, M.Ed. Since 2004, Professor Ewen has taught marketing for digital multimedia content as part of entrepreneurial studies.
Ambassador Professor David K. Ewen, M.Ed. is an award-winning content producer and highly acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994 when he launched his publishing company in the Boston area.
| # | Title | Duration |
|---|---|---|
| 1. | Opening Credits |
0 mins 08 secs |
| 2. | Chapter 1: Content Marketing |
1 mins 40 secs |
| 3. | Chapter 2: Marketing Model Language |
7 mins 38 secs |
| 4. | Chapter 3: Explaining The WIIFM Answer |
4 mins 57 secs |
| 5. | Chapter 4: WIIFM Example Answers |
3 mins 47 secs |
| 6. | Chapter 5: Four Ways To Market |
3 mins 03 secs |
| 7. | Chapter 6: Publicity Using Marketing |
3 mins 37 secs |
| 8. | Closing Credits |
0 mins 10 secs |
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