Lies, Damned Lies, and Marketing

Lies, Damned Lies, and Marketing by Atul Minocha Audiobook
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Product Info

Sounded ID: 9781544521992

ISBN: 9781544521992

Publication Date: September 19, 2021

Publisher: Lioncrest Publishing

Language: English

Author Name: Atul Minocha

Narrator Name: Patrick O’Connell

Studio Narrated Audiobook 3 hrs 45 mins | BUSINESS and ECONOMICS | Marketing

Lies, Damned Lies, and Marketing

Author
Atul Minocha
Publisher
Lioncrest Publishing
Narrator
Patrick O’Connell

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of...

When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.

Chapters

# Title Duration
1. 01 - Opening REV

0 mins 16 secs

2. 02 - Testimonials REV

5 mins 56 secs

3. 03 - Dedication

0 mins 15 secs

4. 04 - Introduction

16 mins 02 secs

5. 05 - Chapter 1

15 mins 34 secs

6. 06 - Chapter 2

7 mins 56 secs

7. 07 - Chapter 3 REV

12 mins 27 secs

8. 08 - Chapter 4

6 mins 51 secs

9. 09 - Chapter 5

9 mins 15 secs

10. 10 - Chapter 6

11 mins 34 secs

11. 11 - Chapter 7

6 mins 55 secs

12. 12 - Chapter 8 REV

11 mins 47 secs

13. 13 - Chapter 9

8 mins 38 secs

14. 14 - Chapter 10

8 mins 28 secs

15. 15 - Chapter 11

5 mins 53 secs

16. 16 - Chapter 12

8 mins 48 secs

17. 17 - Chapter 13

11 mins 38 secs

18. 18 - Chapter 14 REV

19 mins 42 secs

19. 19 - Chapter 15

5 mins 50 secs

20. 20 - Chapter 16

5 mins 04 secs

21. 21 - Chapter 17

8 mins 23 secs

22. 22 - Chapter 18

7 mins 34 secs

23. 23 - Chapter 19

6 mins 54 secs

24. 24 - Conclusion

4 mins 14 secs

25. 25 - Reference Guide

8 mins 37 secs

26. 26 - Acknowledgements REV

3 mins 49 secs

27. 27 - About the Author REV

2 mins 57 secs

28. 28 - Closing REV

0 mins 33 secs

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