Sounded ID: 9781544521992
ISBN: 9781544521992
Publication Date: September 19, 2021
Publisher: Lioncrest Publishing
Language: English
Author Name: Atul Minocha
Narrator Name: Patrick O’Connell
When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of...
When it comes to your relationship with marketing, it’s time to wipe the slate clean.
You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.
# | Title | Duration |
---|---|---|
1. | 01 - Opening REV |
0 mins 16 secs |
2. | 02 - Testimonials REV |
5 mins 56 secs |
3. | 03 - Dedication |
0 mins 15 secs |
4. | 04 - Introduction |
16 mins 02 secs |
5. | 05 - Chapter 1 |
15 mins 34 secs |
6. | 06 - Chapter 2 |
7 mins 56 secs |
7. | 07 - Chapter 3 REV |
12 mins 27 secs |
8. | 08 - Chapter 4 |
6 mins 51 secs |
9. | 09 - Chapter 5 |
9 mins 15 secs |
10. | 10 - Chapter 6 |
11 mins 34 secs |
11. | 11 - Chapter 7 |
6 mins 55 secs |
12. | 12 - Chapter 8 REV |
11 mins 47 secs |
13. | 13 - Chapter 9 |
8 mins 38 secs |
14. | 14 - Chapter 10 |
8 mins 28 secs |
15. | 15 - Chapter 11 |
5 mins 53 secs |
16. | 16 - Chapter 12 |
8 mins 48 secs |
17. | 17 - Chapter 13 |
11 mins 38 secs |
18. | 18 - Chapter 14 REV |
19 mins 42 secs |
19. | 19 - Chapter 15 |
5 mins 50 secs |
20. | 20 - Chapter 16 |
5 mins 04 secs |
21. | 21 - Chapter 17 |
8 mins 23 secs |
22. | 22 - Chapter 18 |
7 mins 34 secs |
23. | 23 - Chapter 19 |
6 mins 54 secs |
24. | 24 - Conclusion |
4 mins 14 secs |
25. | 25 - Reference Guide |
8 mins 37 secs |
26. | 26 - Acknowledgements REV |
3 mins 49 secs |
27. | 27 - About the Author REV |
2 mins 57 secs |
28. | 28 - Closing REV |
0 mins 33 secs |
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