Start with the Story

Start with the Story by Kristian A Alomá Ph.D. Audiobook
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Product Info

Sounded ID: 9798823480741

ISBN: 9798823480741

Publication Date: September 08, 2023

Publisher: Author's Republic

Language: English

Author Name: Kristian A Alomá Ph.D.

Narrator Name: Kristian A Alomá Ph.D.

Studio Narrated Audiobook 2 hrs 49 mins | BUSINESS and ECONOMICS | Marketing

Start with the Story

Publisher
Author's Republic
Narrator
Kristian A Alomá Ph.D.

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of nar...

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.

Chapters

# Title Duration
1. 1 Start With The Story Open Credits Mono Comp Mix 090823

0 mins 10 secs

2. Dedication

0 mins 11 secs

3. Introduction

6 mins 48 secs

4. Chapter 1 - Welcome to the Narrative Economy

10 mins 08 secs

5. Chapter 2 - Building Relationships

14 mins 13 secs

6. Chapter 3 - Health-Check Your Relationship

11 mins 29 secs

7. Chapter 4 - The Core Principles of Narrative Design

8 mins 24 secs

8. Chapter 5 - The Mind of Your Customer

30 mins 58 secs

9. Chapter 6 - The Consumer Story

21 mins 54 secs

10. Chapter 7 - The Brand STORY

27 mins 38 secs

11. Chapter 8 - Nonprofit Narratives

21 mins 07 secs

12. Chapter 9 - Power and Responsibility

6 mins 44 secs

13. Acknowledgments

2 mins 08 secs

14. About the Author

1 mins 02 secs

15. Connect with Threadline

1 mins 04 secs

16. 16 Start With The Story End Credits Mono Comp Mix 090823

0 mins 28 secs

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