2 hrs 49 mins | BUSINESS and ECONOMICS | MarketingThink about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of nar...
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the story-driven mind will thrive in it.
Start with the Story teaches marketers, business leaders, and brand managers the principles of narrative psychology. Learn how it leads to better research, engaging experiences, and creative campaigns. Discover the path to inspired donors and venture capitalists, lifelong customer relationships, and employees that love their work. Start with the Story won't just change the way you think about branding. It will transform the way you look at the world.
| # | Title | Duration |
|---|---|---|
| 1. | 1 Start With The Story Open Credits Mono Comp Mix 090823 |
0 mins 10 secs |
| 2. | Dedication |
0 mins 11 secs |
| 3. | Introduction |
6 mins 48 secs |
| 4. | Chapter 1 - Welcome to the Narrative Economy |
10 mins 08 secs |
| 5. | Chapter 2 - Building Relationships |
14 mins 13 secs |
| 6. | Chapter 3 - Health-Check Your Relationship |
11 mins 29 secs |
| 7. | Chapter 4 - The Core Principles of Narrative Design |
8 mins 24 secs |
| 8. | Chapter 5 - The Mind of Your Customer |
30 mins 58 secs |
| 9. | Chapter 6 - The Consumer Story |
21 mins 54 secs |
| 10. | Chapter 7 - The Brand STORY |
27 mins 38 secs |
| 11. | Chapter 8 - Nonprofit Narratives |
21 mins 07 secs |
| 12. | Chapter 9 - Power and Responsibility |
6 mins 44 secs |
| 13. | Acknowledgments |
2 mins 08 secs |
| 14. | About the Author |
1 mins 02 secs |
| 15. | Connect with Threadline |
1 mins 04 secs |
| 16. | 16 Start With The Story End Credits Mono Comp Mix 090823 |
0 mins 28 secs |
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