5 hrs 55 mins | BUSINESS and ECONOMICS | MarketingHow do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.
Brands Don’t Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender Sy...
How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.
Brands Don’t Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world’s most powerful winning system for companies and their products.
| # | Title | Duration |
|---|---|---|
| 1. | Opening Credits |
0 mins 16 secs |
| 2. | Introduction: How Winners Win |
16 mins 25 secs |
| 3. | 1. The Transcender Revolution |
21 mins 30 secs |
| 4. | 2. Winning with a Political Playbook |
33 mins 57 secs |
| 5. | 3. Play Your Game |
21 mins 05 secs |
| 6. | 4. The Three Techniques to Create the Agenda |
19 mins 10 secs |
| 7. | 5. Competitive Creation |
20 mins 36 secs |
| 8. | 6. Competitive Re-Creation |
11 mins 53 secs |
| 9. | 7. Competitive Categorization |
23 mins 34 secs |
| 10. | 8. Memorable |
27 mins 14 secs |
| 11. | 9. Ownable |
12 mins 21 secs |
| 12. | 10. Winnable |
16 mins 01 secs |
| 13. | 11. Alignable |
16 mins 49 secs |
| 14. | 12. Access |
19 mins 37 secs |
| 15. | 13. Advantages |
20 mins 53 secs |
| 16. | 14. Advangelicals |
28 mins 59 secs |
| 17. | 15. Awareness |
20 mins 50 secs |
| 18. | 16. Applying the Transcender System |
20 mins 59 secs |
| 19. | Credits |
0 mins 34 secs |
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