From the Mouse’s House to the Penthouse

From the Mouse’s House to the Penthouse by Michael Crawford Audiobook
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Product Info

Sounded ID: 9781544541853

ISBN: 9781544541853

Publication Date: June 07, 2023

Publisher: Lioncrest Publishing

Language: English

Author Name: Michael Crawford

Narrator Name: Kaitlin Crawford

Studio Narrated Audiobook 4 hrs 15 mins | BUSINESS and ECONOMICS | Development | Business Development

From the Mouse’s House to the Penthouse

Publisher
Lioncrest Publishing
Narrator
Kaitlin Crawford

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.
Crawford’s decade in Asia as an executive of two global brands taught him that humility works and...

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.
Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.

Chapters

# Title Duration
1. From the Mouses House to the Penthouse - Opening Credits

0 mins 16 secs

2. Dedication

0 mins 33 secs

3. Introduction

16 mins 39 secs

4. THE BUSINESS OF BUSINESS

18 mins 00 secs

5. DOING WHATS RIGHT FOR THE MARKET

45 mins 16 secs

6. RESPECT THE CULTURE

23 mins 47 secs

7. THE ART OF NEGOTIATION

48 secs

8. ON THE GROUND

42 mins 22 secs

9. WORKING IN ASIA

35 mins 53 secs

10. Conclusion

4 mins 50 secs

11. Acknowledgments

0 mins 27 secs

12. About the Author

1 mins 57 secs

13. From the Mouses House to the Penthouse - Closing Credits

0 mins 27 secs

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