Sounded ID: 9781544541853
ISBN: 9781544541853
Publication Date: June 07, 2023
Publisher: Lioncrest Publishing
Language: English
Author Name: Michael Crawford
Narrator Name: Kaitlin Crawford
He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.
Crawford’s decade in Asia as an executive of two global brands taught him that humility works and...
He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.
Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.
# | Title | Duration |
---|---|---|
1. | From the Mouses House to the Penthouse - Opening Credits |
0 mins 16 secs |
2. | Dedication |
0 mins 33 secs |
3. | Introduction |
16 mins 39 secs |
4. | THE BUSINESS OF BUSINESS |
18 mins 00 secs |
5. | DOING WHATS RIGHT FOR THE MARKET |
45 mins 16 secs |
6. | RESPECT THE CULTURE |
23 mins 47 secs |
7. | THE ART OF NEGOTIATION |
48 secs |
8. | ON THE GROUND |
42 mins 22 secs |
9. | WORKING IN ASIA |
35 mins 53 secs |
10. | Conclusion |
4 mins 50 secs |
11. | Acknowledgments |
0 mins 27 secs |
12. | About the Author |
1 mins 57 secs |
13. | From the Mouses House to the Penthouse - Closing Credits |
0 mins 27 secs |
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