Going Global on a Shoestring

Going Global on a Shoestring by Hans Peter Bech Audiobook
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Product Info

Sounded ID: 9788793116405

ISBN: 9788793116405

Publication Date: May 21, 2021

Publisher: TBK Publishing

Language: English

Author Name: Hans Peter Bech

Narrator Name: Jim Wilson

Studio Narrated Audiobook 13 hrs 21 mins | BUSINESS and ECONOMICS | Development | Business Development

Going Global on a Shoestring

Publisher
TBK Publishing
Narrator
Jim Wilson

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
Bas...

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes.

Chapters

# Title Duration
1. 1 Opening Going Global

0 mins 16 secs

2. Foreword

4 mins 43 secs

3. Preface

15 mins 31 secs

4. Chapter 1

33 mins 40 secs

5. Chapter 2

19 mins 21 secs

6. Chapter 3

36 mins 24 secs

7. Chapter 4

36 mins 29 secs

8. Chapter 5, part 1

1 hr 04 mins

9. Chapter 5, part 2

27 mins 22 secs

10. Chapter 6

35 mins 07 secs

11. Chapter 7

12 mins 58 secs

12. Chapter 8

39 mins 35 secs

13. Chapter 9

16 mins 51 secs

14. Chapter 10

29 mins 42 secs

15. Chapter 11

33 mins 22 secs

16. Chapter 12, part 1

1 hr 18 mins

17. Chapter 12, part 2

49 mins 56 secs

18. Chapter 12, part 3

1 hr 15 mins

19. Chapter 12, part 4

55 mins 21 secs

20. Chapter 12, part 5

1 hr 05 mins

21. Chapter 12, part 6

57 mins 34 secs

22. Appendix

4 mins 21 secs

23. Acknowledgements

0 mins 42 secs

24. About the Author

3 mins 41 secs

25. 25 Going Global

0 mins 27 secs

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