Sounded ID: 9788793116405
ISBN: 9788793116405
Publication Date: May 21, 2021
Publisher: TBK Publishing
Language: English
Author Name: Hans Peter Bech
Narrator Name: Jim Wilson
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
Bas...
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Getting that first solid bridgehead and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, thirty case stories from the industry and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes.
# | Title | Duration |
---|---|---|
1. | 1 Opening Going Global |
0 mins 16 secs |
2. | Foreword |
4 mins 43 secs |
3. | Preface |
15 mins 31 secs |
4. | Chapter 1 |
33 mins 40 secs |
5. | Chapter 2 |
19 mins 21 secs |
6. | Chapter 3 |
36 mins 24 secs |
7. | Chapter 4 |
36 mins 29 secs |
8. | Chapter 5, part 1 |
1 hr 04 mins |
9. | Chapter 5, part 2 |
27 mins 22 secs |
10. | Chapter 6 |
35 mins 07 secs |
11. | Chapter 7 |
12 mins 58 secs |
12. | Chapter 8 |
39 mins 35 secs |
13. | Chapter 9 |
16 mins 51 secs |
14. | Chapter 10 |
29 mins 42 secs |
15. | Chapter 11 |
33 mins 22 secs |
16. | Chapter 12, part 1 |
1 hr 18 mins |
17. | Chapter 12, part 2 |
49 mins 56 secs |
18. | Chapter 12, part 3 |
1 hr 15 mins |
19. | Chapter 12, part 4 |
55 mins 21 secs |
20. | Chapter 12, part 5 |
1 hr 05 mins |
21. | Chapter 12, part 6 |
57 mins 34 secs |
22. | Appendix |
4 mins 21 secs |
23. | Acknowledgements |
0 mins 42 secs |
24. | About the Author |
3 mins 41 secs |
25. | 25 Going Global |
0 mins 27 secs |
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