4 hrs 56 mins | BUSINESS and ECONOMICS | Development | Business DevelopmentOver 40 and thinking about starting a business? Have you had enough of working for someone else or
had your career in corporate interrupted through redundancy? Then this book is a must read for you. Here you will find clear strategies on how to start and run a successful first business in your 40’s and beyond. Hunter Leonard has compiled a comprehensive guide on the 8 skills you’ll need to be successful. Here's just some of what you'll get out of reading this book:
- How to know if you are ready to start a business
- How to know if your business idea has legs
- How to set g...
Over 40 and thinking about starting a business? Have you had enough of working for someone else or
had your career in corporate interrupted through redundancy? Then this book is a must read for you. Here you will find clear strategies on how to start and run a successful first business in your 40’s and beyond. Hunter Leonard has compiled a comprehensive guide on the 8 skills you’ll need to be successful. Here's just some of what you'll get out of reading this book:
- How to know if you are ready to start a business
- How to know if your business idea has legs
- How to set goals and aspirations and use strategic planning to get there
- How to manage money, people and quality in your business
- How to get the word out through marketing and public relations
- How to keep the focus of your business on the most important factor - the customer
If you're feeling like you're ready to begin, grab a copy of this book and let's get started.
| # | Title | Duration |
|---|---|---|
| 1. | 01-Opening credits |
0 mins 18 secs |
| 2. | 02-Welcome |
0 mins 50 secs |
| 3. | 03-Foreword |
1 mins 55 secs |
| 4. | 04-Preface |
4 mins 12 secs |
| 5. | 05-Introduction |
6 mins 25 secs |
| 6. | 06-Step 0 Are you business ready |
0 mins 09 secs |
| 7. | 07-Chapter 01 Self assessment |
20 mins 25 secs |
| 8. | 08-Chapter 02 Is business ownership for you |
6 mins 44 secs |
| 9. | 09-Chapter 03 Before you start |
13 mins 22 secs |
| 10. | 10-Chapter 04 Who is your target audience |
3 mins 51 secs |
| 11. | 11-Chapter 05 The market opportunity |
3 mins 58 secs |
| 12. | 12-Chapter 06 The basics of starting and running a business |
5 mins 24 secs |
| 13. | 13-Chapter 07 Equipment and other resources |
1 mins 49 secs |
| 14. | 14-Chapter 08 Technology |
5 mins 41 secs |
| 15. | 15-Chapter 09 Your role as business owner |
3 mins 24 secs |
| 16. | 16-Chapter 10 Mind body and spirit |
2 mins 49 secs |
| 17. | 17-Chapter 11 Protect yourself and your business |
2 mins 21 secs |
| 18. | 18-Step 1 Strategy and leadership |
0 mins 10 secs |
| 19. | 19-Chapter 12 Your business model and route to market |
4 mins 31 secs |
| 20. | 20-Chapter 13 Your business plan |
6 mins 18 secs |
| 21. | 21-Step 2 Managing money |
0 mins 08 secs |
| 22. | 22-Chapter 14 Financing your business |
8 mins 19 secs |
| 23. | 23-Chapter 15 Money in |
3 mins 18 secs |
| 24. | 24-Chapter 16 Money out |
1 mins 34 secs |
| 25. | 25-Chapter 17 Recording and reporting |
7 mins 56 secs |
| 26. | 26-Step 3 Managing people |
0 mins 08 secs |
| 27. | 27-Chapter 18 Business partners and enablers |
1 mins 57 secs |
| 28. | 28-Chapter 19 Suppliers |
2 mins 14 secs |
| 29. | 29-Chapter 20 Hiring managing and exiting staff |
27 mins 26 secs |
| 30. | 30-Step 4 Marketing and public relations |
0 mins 09 secs |
| 31. | 31-Chapter 21 The importance of value |
6 mins 20 secs |
| 32. | 32-Chapter 22 The seven principles of successful marketing organisations |
19 mins 29 secs |
| 33. | 33-Chapter 23 Being a good corporate citizen |
4 mins 40 secs |
| 34. | 34-Chapter 24 Getting customers to talk about you |
1 mins 57 secs |
| 35. | 35-Chapter 25 Getting the media to talk about you |
4 mins 36 secs |
| 36. | 36-Step 5 Sales and business development |
0 mins 09 secs |
| 37. | 37-Chapter 26 Your target audience |
5 mins 14 secs |
| 38. | 38-Chapter 27 Steps in the sales process |
20 mins 10 secs |
| 39. | 39-Chapter 28 Advocating for the customer |
10 mins 24 secs |
| 40. | 40-Step 6 Delivering on promises |
0 mins 09 secs |
| 41. | 41-Chapter 29 Producing your product or service |
11 mins 10 secs |
| 42. | 42-Chapter 30 Delivering products and services |
10 mins 53 secs |
| 43. | 43-Step 7 Managing quality |
0 mins 09 secs |
| 44. | 44-Chapter 31 Quality management |
14 mins 27 secs |
| 45. | 45-Step 8 Facing the future |
0 mins 22 secs |
| 46. | 46-Chapter 32 Adapt or die |
11 mins 02 secs |
| 47. | 47-Chapter 33 What does success look like |
2 mins 14 secs |
| 48. | 48-Chapter 34 Whats your exit plan |
8 mins 32 secs |
| 49. | 49-About Silver and Wise |
3 mins 12 secs |
| 50. | 50-About the author |
1 mins 25 secs |
| 51. | 51-Praise |
5 mins 34 secs |
| 52. | 52-Publication details |
2 mins 18 secs |
| 53. | 53-Closing credits |
0 mins 17 secs |
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