Forget The Funnel

Forget The Funnel by Georgiana Laudi Audiobook
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Product Info

Sounded ID: 9781544542249

ISBN: 9781544542249

Publication Date: August 18, 2023

Publisher: Lioncrest Publishing

Language: English

Author Name: Georgiana Laudi

Narrator Name: Adam Clark

Studio Narrated Audiobook 2 hrs 26 mins | BUSINESS and ECONOMICS | Development | Business Development

Forget The Funnel

Publisher
Lioncrest Publishing
Narrator
Adam Clark

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets...

Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

Chapters

# Title Duration
1. Forget The Funnel - Opening Credits

0 mins 17 secs

2. Foreword

5 mins 35 secs

3. Chapter 01 Why You Should Read This Book

14 mins 05 secs

4. Chapter 02 Building Your Customer-Led Team

11 mins 45 secs

5. Chapter 03 Learning From Customers

12 mins 50 secs

6. Chapter 04 Learning From Future Customers

11 mins 04 secs

7. Chapter 05 Identifying Your Customers Job-To-Be-Done

20 mins 22 secs

8. Chapter 06 Deconstructing the Customer Experience

28 mins 29 secs

9. Chapter 07 Identifying Customer-Led KPIs

15 mins 32 secs

10. Chapter 08 Bridging Customer Success Gaps

9 mins 48 secs

11. Chapter 09 Integrating and Iterating Customer-Led Practices

8 mins 58 secs

12. Chapter 10 What Got You Here Won t Get You There

2 mins 48 secs

13. Forget The Funnel - Closing Credits

0 mins 27 secs

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