2 hrs 26 mins | BUSINESS and ECONOMICS | Development | Business DevelopmentYour product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets...
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
| # | Title | Duration |
|---|---|---|
| 1. | Forget The Funnel - Opening Credits |
0 mins 17 secs |
| 2. | Foreword |
5 mins 35 secs |
| 3. | Chapter 01 Why You Should Read This Book |
14 mins 05 secs |
| 4. | Chapter 02 Building Your Customer-Led Team |
11 mins 45 secs |
| 5. | Chapter 03 Learning From Customers |
12 mins 50 secs |
| 6. | Chapter 04 Learning From Future Customers |
11 mins 04 secs |
| 7. | Chapter 05 Identifying Your Customers Job-To-Be-Done |
20 mins 22 secs |
| 8. | Chapter 06 Deconstructing the Customer Experience |
28 mins 29 secs |
| 9. | Chapter 07 Identifying Customer-Led KPIs |
15 mins 32 secs |
| 10. | Chapter 08 Bridging Customer Success Gaps |
9 mins 48 secs |
| 11. | Chapter 09 Integrating and Iterating Customer-Led Practices |
8 mins 58 secs |
| 12. | Chapter 10 What Got You Here Won t Get You There |
2 mins 48 secs |
| 13. | Forget The Funnel - Closing Credits |
0 mins 27 secs |
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