Marketing Like We're Human

Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers!
Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness?
Are you done with being pushy?
Are you fed up wi

Are you done with being pushy?

Are you fed up with the manipulation, the hype and the hustle?

You’re not alone.

MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing.

Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to:  

• grow a thriving business using ethical marketing, help others and make an impact in this world


• show up as your true self in your marketing, not some prescribed version of who you should be


• partner with your kind of people, instead of pressuring them to buy


• take the ‘less is more’ approach and stop feeling overwhelmed


• use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach


• enjoy a business that is inspiring and uplifting and aligned with your truth

Chapters