Sounded ID: 9781544526997
ISBN: 9781544526997
Publication Date: March 02, 2022
Publisher: Lioncrest Publishing
Language: English
Author Name: Lindsay Pedersen
Narrator Name: Lindsay Pedersen
Good brand is just good business.
Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.
And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
The good news is that all leaders can ignite brand to create value.
Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step...
Good brand is just good business.
Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.
And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
The good news is that all leaders can ignite brand to create value.
Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust—ironclad—to unlock the most value.
In this book, learn how to…
•Leverage brand as a strategic platform for growing with purpose
•Lead more effectively with brand as your North Star
•Use brand to excite customers and employees
•Identify your Uncommon Denominator and Benefit Ladder
•Follow the principles of storytelling to generate business growth
Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It’s time to start using brand as your North Star—it’s time to make your brand ironclad.
# | Title | Duration |
---|---|---|
1. | OPENING CREDITS |
0 mins 28 secs |
2. | FOREWORD |
7 mins 49 secs |
3. | WHY LISTEN? |
1 mins 15 secs |
4. | PART 1: 1. WHAT THE HECK IS BRAND? |
32 mins 09 secs |
5. | 2. CREATE VALUE NOW |
28 mins 22 secs |
6. | 3. SCALE FOR ENDURING VALUE |
15 mins 46 secs |
7. | 4. KNOW YOUR PURPOSE |
16 mins 57 secs |
8. | 5. DECONSTRUCTING BRAND |
28 mins 11 secs |
9. | 6. THE NINE CRITERIA FOR AN IRONCLAD BRAND STRATEGY |
43 mins 50 secs |
10. | PART 2: THE HOW OF BRAND |
4 mins 26 secs |
11. | 7. STEP 1: ORIENT |
27 mins 37 secs |
12. | 8. STEP 2: LISTEN |
28 mins 59 secs |
13. | 9. STEP 3: EXAMINE |
29 mins 13 secs |
14. | 10. STEP 4: LADDER |
38 mins 36 secs |
15. | 11. STEP 5: CHARACTERIZE |
34 mins 41 secs |
16. | 12. STEP 6: STAGE |
33 mins 54 secs |
17. | 13. STEP 7: ACTIVATE CREATIVE |
25 mins 17 secs |
18. | 14. STEP 8: ZOOM OUT |
31 mins 39 secs |
19. | PART 3: AMPLIFY YOUR BRAND |
5 mins 25 secs |
20. | 15. EXTEND YOUR STRENGTHS |
28 mins 06 secs |
21. | 16. DEEPEN LOVE |
21 mins 48 secs |
22. | 17. TELL STORIES |
32 mins 56 secs |
23. | CONCLUSION |
2 mins 30 secs |
24. | ACKNOWLEDGMENTS |
4 mins 44 secs |
25. | CLOSING CREDITS |
0 mins 44 secs |
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