Forging An Ironclad Brand

Forging An Ironclad Brand by Lindsay Pedersen Audiobook
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Product Info

Sounded ID: 9781544526997

ISBN: 9781544526997

Publication Date: March 02, 2022

Publisher: Lioncrest Publishing

Language: English

Author Name: Lindsay Pedersen

Narrator Name: Lindsay Pedersen

Studio Narrated Audiobook 8 hrs 47 mins | BUSINESS and ECONOMICS | Customer Relations

Forging An Ironclad Brand

Publisher
Lioncrest Publishing
Narrator
Lindsay Pedersen

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

Good brand is just good business.
Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.
And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
The good news is that all leaders can ignite brand to create value.
Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step...

Good brand is just good business.
Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.
And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.
The good news is that all leaders can ignite brand to create value.
Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust—ironclad—to unlock the most value.
In this book, learn how to…
•Leverage brand as a strategic platform for growing with purpose
•Lead more effectively with brand as your North Star
•Use brand to excite customers and employees
•Identify your Uncommon Denominator and Benefit Ladder
•Follow the principles of storytelling to generate business growth
Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It’s time to start using brand as your North Star—it’s time to make your brand ironclad.

Chapters

# Title Duration
1. OPENING CREDITS

0 mins 28 secs

2. FOREWORD

7 mins 49 secs

3. WHY LISTEN?

1 mins 15 secs

4. PART 1: 1. WHAT THE HECK IS BRAND?

32 mins 09 secs

5. 2. CREATE VALUE NOW

28 mins 22 secs

6. 3. SCALE FOR ENDURING VALUE

15 mins 46 secs

7. 4. KNOW YOUR PURPOSE

16 mins 57 secs

8. 5. DECONSTRUCTING BRAND

28 mins 11 secs

9. 6. THE NINE CRITERIA FOR AN IRONCLAD BRAND STRATEGY

43 mins 50 secs

10. PART 2: THE HOW OF BRAND

4 mins 26 secs

11. 7. STEP 1: ORIENT

27 mins 37 secs

12. 8. STEP 2: LISTEN

28 mins 59 secs

13. 9. STEP 3: EXAMINE

29 mins 13 secs

14. 10. STEP 4: LADDER

38 mins 36 secs

15. 11. STEP 5: CHARACTERIZE

34 mins 41 secs

16. 12. STEP 6: STAGE

33 mins 54 secs

17. 13. STEP 7: ACTIVATE CREATIVE

25 mins 17 secs

18. 14. STEP 8: ZOOM OUT

31 mins 39 secs

19. PART 3: AMPLIFY YOUR BRAND

5 mins 25 secs

20. 15. EXTEND YOUR STRENGTHS

28 mins 06 secs

21. 16. DEEPEN LOVE

21 mins 48 secs

22. 17. TELL STORIES

32 mins 56 secs

23. CONCLUSION

2 mins 30 secs

24. ACKNOWLEDGMENTS

4 mins 44 secs

25. CLOSING CREDITS

0 mins 44 secs

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