The Sales Focused CEO:: Looking at Business Through a New Lens

The Sales Focused CEO:: Looking at Business Through a New Lens by Adele Crane Audiobook
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Product Info

Sounded ID: 9781522829690

ISBN: 9781522829690

Publication Date: November 22, 2020

Publisher: Author's Republic

Language: English

Author Name: Adele Crane

Narrator Name: Jim Cooper

Studio Narrated Audiobook 4 hrs 48 mins | BUSINESS and ECONOMICS | Management

The Sales Focused CEO:: Looking at Business Through a New Lens

Author
Adele Crane
Publisher
Author's Republic
Narrator
Jim Cooper

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

Companies fear looking at changes or improvements to their sales forces for good reason: sales are the engine that drives revenue. No matter how patched up or sputtering that engine may be, the mere thought of overhauling it fills CEOs and senior executives alike with dread. Companies will make ongoing, piecemeal repairs as long as they can in a vain attempt to keep revenue flowing. They will tolerate behavior and performance from sales and marketing that would not be tolerated in any other areas of the business.
For CEOs, there comes a point where changes or improvements must be made to ...

Companies fear looking at changes or improvements to their sales forces for good reason: sales are the engine that drives revenue. No matter how patched up or sputtering that engine may be, the mere thought of overhauling it fills CEOs and senior executives alike with dread. Companies will make ongoing, piecemeal repairs as long as they can in a vain attempt to keep revenue flowing. They will tolerate behavior and performance from sales and marketing that would not be tolerated in any other areas of the business.
For CEOs, there comes a point where changes or improvements must be made to these two areas of a business if growth is to continue. The world is not static, and sales and marketing organizations cannot be allowed to stagnate and to operate using now-primitive thinking. These business units are the last frontier for CEOs to address in business improvement.
Fear of the unknown, and the use of the wrong lens for viewing the business, are the greatest barriers to overcome.
The first step for any CEO is to become empowered with the knowledge of how the sales and marketing business should function; only then can he or she hope to become competitive and deliver profitable growth in today’s ultracompetitive market. Most of the information that people are exposed to has been written by former middle managers of sales and marketing units. Such information is narrow in content and is focused on compensation plans, training, and ingenuous reporting.
This book is written by a CEO, for CEOs like you, and is based on more than twenty-five years of consulting with CEOs in business turnarounds and profit improvement. This work views the broader demands of business that you, as a sales-focused CEO, must deal with; it establishes the thinking that you will require for reassessing your marketing and sales forces. This book gives you a new lens for viewing your business and teaches you how to drive growth above industry standards and increase profitability.

Chapters

# Title Duration
1. 01 Sales Focused CEO Opening Credits V2

0 mins 17 secs

2. 02 Sales Focused CEO Introduction V2

6 mins 40 secs

3. 03 Sales Focused CEO Untold Truth V2

5 mins 01 secs

4. 04 Sales Focused CEO Strategy is Derailing V2

9 mins 32 secs

5. 05 Sales Focused CEO Alarm Bells Ringing V2

17 mins 16 secs

6. 06 Sales Focused CEO New CEO V2

5 mins 08 secs

7. 07 Sales Focused CEO Masking Sales V2

5 mins 52 secs

8. 08 Sales Focused CEO Reports Letting You Down V2

9 mins 44 secs

9. 09 Sales Focused CEO A New Lens V2

7 mins 48 secs

10. 10 Sales Focused CEO Your Personal Challenge V2

12 mins 02 secs

11. 11 Sales Focused CEO Mitigating Risk V2

13 mins 43 secs

12. 12 Sales Focused CEO Selecting The Right 2IC V2

10 mins 11 secs

13. 13 ales Focused CEO Management Methodology V2

11 mins 15 secs

14. 14 Sales Focused CEO Dont Have The Time V2

6 mins 40 secs

15. 15 Sales Focused CEO People Make The Difference V2

8 mins 47 secs

16. 16 Sales Focused CEO Why Strategy Execution Fails V2

14 mins 18 secs

17. 17 Sales Focused CEO Writing Sales Strategy V2

10 mins 48 secs

18. 18 Sales Focused CEO Early Warning Signs V2

5 mins 16 secs

19. 19 Sales Focused CEO Reducing Costs V2

16 mins 30 secs

20. 20 Sales Focused CEO Sales Marketiing Talent Leadership V2

11 mins 12 secs

21. 21 Sales Focused CEO Measuring Sales Performance V2

13 mins 56 secs

22. 22 Sales Focused CEO My Sales Force Will Not Play V2

8 mins 00 secs

23. 23 Sales Focused CEO Sales Operations V2

8 mins 02 secs

24. 24 Sales Focused CEO Removing the Chasm V2

15 mins 12 secs

25. 25 Sales Focused CEO Bringing It All Together V2

11 mins 45 secs

26. 26 Sales Focused CEO Case Studies V2

36 mins 16 secs

27. 27 Sales Focused CEO About The Author V2

2 mins 13 secs

28. 28 Sales Focused CEO Closing Credits V2

1 mins 01 secs

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