2 hrs 4 mins | BUSINESS and ECONOMICS | LeadershipInnovation is so essential in business today and yet at the same time is so rarely properly applied or implemented.
Most businesses are founded on the back of a great idea, a true piece of innovation or a realisation that something could be done differently or better. But innovation is a sequence of ideas and actions that will take you forwards into the future, not a one-off event.
One of the prime reasons that businesses fail is because they run out of ideas or the energy to pursue them. They also often lack the discipline and process to put those ideas into practise.
In The Bu...
Innovation is so essential in business today and yet at the same time is so rarely properly applied or implemented.
Most businesses are founded on the back of a great idea, a true piece of innovation or a realisation that something could be done differently or better. But innovation is a sequence of ideas and actions that will take you forwards into the future, not a one-off event.
One of the prime reasons that businesses fail is because they run out of ideas or the energy to pursue them. They also often lack the discipline and process to put those ideas into practise.
In The Business Leaders Essential Guide to Innovation, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable your business to create ground-breaking ideas and implement them.
Whether you are a business owner, director, or entrepreneur, The Business Leaders Essential Guide to Innovation enables you to progress the right ideas with the greatest opportunity for your business, and to invest your time in developing new concepts and ideas that will give you a robust way forward.
You will discover:
· How to generate new ideas
· How to select the best ideas
· How to develop and deliver innovation
· How to keep innovation projects on track
· The process to ensure your plans are implemented
· What's going to get in your way
About the Author
Stephen Dann is a creative thinker, innovator, marketer, strategist, author, and renowned business adviser. He has built and led marketing teams in 5 major organisations building high performing teams, harnessing new technology and innovative approaches. Stephen openly shares his tried, tested, and innovative approaches with entrepreneurs, business leaders and their teams. Information on Stephen's books, insights and other materials can be found at: www.businessimpactsolutions.co.uk
| # | Title | Duration |
|---|---|---|
| 1. | Opening Credits |
0 mins 20 secs |
| 2. | Acknowledgements |
2 mins 10 secs |
| 3. | Foreword |
6 mins 34 secs |
| 4. | Introduction |
2 mins 03 secs |
| 5. | 1. The innovation journey |
4 mins 13 secs |
| 6. | Section 1. How to generate new ideas |
0 mins 15 secs |
| 7. | 2. What's the overall process? |
4 mins 02 secs |
| 8. | 3. Where do I look for ideas? |
9 mins 32 secs |
| 9. | 4. How do I generate new ideas? |
17 mins 05 secs |
| 10. | Section 2. How to select the best ideas |
0 mins 16 secs |
| 11. | 5. How do I decide which ideas to focus on? |
6 mins 40 secs |
| 12. | 6. How do I refine ideas? |
5 mins 29 secs |
| 13. | 7. Who makes the final decision? |
2 mins 24 secs |
| 14. | 8. Who does what? |
1 mins 43 secs |
| 15. | Section 3. How to develop and deliver innovation |
0 mins 17 secs |
| 16. | 9. How do I check that customers also like the idea? |
2 mins 48 secs |
| 17. | 10. How do I set up the development plan? |
4 mins 00 secs |
| 18. | 11. How do I define action stages? |
2 mins 05 secs |
| 19. | 12. How do I keep it on track? |
6 mins 23 secs |
| 20. | 13. What is going to get in your way? |
4 mins 10 secs |
| 21. | 14. Recommended reading |
1 mins 27 secs |
| 22. | Bonus Interview with Stephen Dann |
35 mins 15 secs |
| 23. | Closing Credits |
0 mins 51 secs |
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