6 hrs 2 mins | BUSINESS and ECONOMICSI want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.
As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success.
Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multic...
I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories.
As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success.
Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One. You’ll learn about developing beneficial relationships, creating integrated communication strategies, planning targeted campaigns, and advising clients in their diversity and inclusion efforts. In public relations, missteps are easy but redemption can be difficult. Smart Talk is a candid guide to navigating this evolving industry and forging your own path toward an impactful, purposeful career.
| # | Title | Duration |
|---|---|---|
| 1. | Smart Talk - Opening Credits |
0 mins 33 secs |
| 2. | Introduction |
13 mins 35 secs |
| 3. | What PR Really Is |
32 mins 02 secs |
| 4. | Start Smart with PR Etiquette |
32 mins 50 secs |
| 5. | Media Relations Dos and Donts |
44 mins 06 secs |
| 6. | Planning Like a Pro |
45 mins 01 secs |
| 7. | The Relationships You Need to Be Successful |
34 mins 48 secs |
| 8. | Use Tailoring to Serve Multicultural Needs |
33 mins 24 secs |
| 9. | Understanding Integrated Marketing Communication |
31 mins 10 secs |
| 10. | Building Your PR Toolkit |
27 mins 58 secs |
| 11. | Think Like a Pro |
21 mins 08 secs |
| 12. | Act Like a Pro |
30 mins 18 secs |
| 13. | Conclusion |
6 mins 37 secs |
| 14. | Acknowledgments |
3 mins 35 secs |
| 15. | Smart Talk - Closing Credits |
0 mins 31 secs |
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