4 hrs 26 mins | BUSINESS and ECONOMICSProduct marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing ...
Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.
Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
| # | Title | Duration |
|---|---|---|
| 1. | Product Marketing Misunderstood - Opening Credits |
0 mins 18 secs |
| 2. | 001 Introduction |
2 mins 26 secs |
| 3. | 002 Chapter 1 |
19 mins 47 secs |
| 4. | 003 Chapter 2 |
21 mins 56 secs |
| 5. | 004 Chapter 3 |
37 mins 15 secs |
| 6. | 005 Chapter 4 |
23 mins 40 secs |
| 7. | 006 Chapter 5 |
31 mins 05 secs |
| 8. | 007 Chapter 6 |
19 mins 50 secs |
| 9. | 008 Chapter 7 |
29 mins 44 secs |
| 10. | 009 Chapter 8 |
25 mins 41 secs |
| 11. | 010 Chapter 9 |
10 mins 30 secs |
| 12. | 011 Chapter 10 |
28 mins 32 secs |
| 13. | 012 Chapter 11 |
10 mins 21 secs |
| 14. | Product Marketing Misunderstood - Closing Credits |
0 mins 34 secs |
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