7 hrs 34 mins | SELF-HELPNo one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework ...
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.
You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.
| # | Title | Duration |
|---|---|---|
| 1. | Immersion - Opening Credits |
0 mins 14 secs |
| 2. | Dedication |
0 mins 11 secs |
| 3. | Introduction |
17 mins 19 secs |
| 4. | THE SCIENCE OF IMMERSION |
57 mins 41 secs |
| 5. | ADVERTISING THAT PERSUADES |
1 hr 14 mins |
| 6. | EXCEPTIONAL ENTERTAINMENT |
1 hr 03 mins |
| 7. | EDUCATION AND TRAINING THAT STICKS |
45 mins 35 secs |
| 8. | ATTRACTIONS AND RETAIL THAT AMAZE |
55 mins 35 secs |
| 9. | BUILDING HIGH-PERFORMANCE ORGANIZATIONS |
34 mins 47 secs |
| 10. | CHANGING PREFERENCES |
44 mins 04 secs |
| 11. | THE BUSINESS OF HAPPINESS |
47 mins 38 secs |
| 12. | Conclusion |
7 mins 48 secs |
| 13. | Immersion - Closing Credits |
0 mins 27 secs |
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