10 hrs 5 mins | BUSINESS and ECONOMICSAre customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.
Theresa M. Lina will help you escape the commodity trap.
In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a de...
Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.
Theresa M. Lina will help you escape the commodity trap.
In Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed, pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, Lego, Salesforce, Amazon, REI, and more.
Use her four pillars of sustainable differentiation to call your own moonshots and dominate markets for highly profitable growth. If you want to drive game-changing solutions into your markets and deliver results that have customers flocking to you, this entertaining and well-researched strategy playbook will help you develop your own plan for becoming the Go-To!
| # | Title | Duration |
|---|---|---|
| 1. | Be The Go-To - Opening Credits REV |
1 mins 06 secs |
| 2. | Prologue |
5 mins 28 secs |
| 3. | Introduction |
16 mins 41 secs |
| 4. | Commoditization Is Enemy #1 |
28 mins 50 secs |
| 5. | Remedy: Be the Go-To for a Solution to a Market Problem |
19 mins 53 secs |
| 6. | What a Go-To Brand Does Differently |
32 mins 31 secs |
| 7. | Overview: The Apollo Method for Market Dominance |
30 mins 24 secs |
| 8. | Launch Phase Part 1 |
44 mins 52 secs |
| 9. | Launch Phase Part 2 |
30 secs |
| 10. | Ignite Phase Part 1 |
1 hr 18 mins |
| 11. | Ignite Phase Part 2 |
1 hr 17 mins |
| 12. | Navigate Phase Part 1 |
1 hr 01 mins |
| 13. | Navigate Phase Part 2 |
49 secs |
| 14. | Accelerate Phase |
53 mins 41 secs |
| 15. | Your One-Page Flight Plan |
16 mins 38 secs |
| 16. | Authors Note |
2 mins 31 secs |
| 17. | Acknowlegments |
7 mins 14 secs |
| 18. | Be The Go-To - Closing Credits REV |
1 mins 00 secs |
$7.99
Download app from
