Sounded ID: 9781544531250
ISBN: 9781544531250
Publication Date: September 02, 2022
Publisher: Lioncrest Publishing
Language: English
Author Name: Liz High
Narrator Name: Holly Adams
Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It’s time to connect with customers and create meaningful experiences.
I...
Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It’s time to connect with customers and create meaningful experiences.
In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.
# | Title | Duration |
---|---|---|
1. | Think Like a Brand - Opening Credits |
0 mins 18 secs |
2. | 001 Opening Statements |
1 mins 38 secs |
3. | 002 Dedication |
0 mins 22 secs |
4. | 003 Introduction |
18 mins 23 secs |
5. | 004 Chapter 1 |
54 mins 24 secs |
6. | 005 Chapter 2 |
29 mins 10 secs |
7. | 006 Chapter 3 |
18 mins 19 secs |
8. | 007 Chapter 4 |
12 mins 37 secs |
9. | 008 Chapter 5 |
34 mins 51 secs |
10. | 009 Chapter 6 |
24 mins 30 secs |
11. | 010 Conclusion |
8 mins 33 secs |
12. | 011 Acknowledgements |
6 mins 03 secs |
13. | 012 End |
1 mins 42 secs |
14. | Think Like a Brand - Closing Credits |
0 mins 34 secs |
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