Think like a Brand, Not a Bank

Think like a Brand, Not a Bank by Liz High Audiobook
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Product Info

Sounded ID: 9781544531250

ISBN: 9781544531250

Publication Date: September 02, 2022

Publisher: Lioncrest Publishing

Language: English

Author Name: Liz High

Narrator Name: Holly Adams

Studio Narrated Audiobook 3 hrs 34 mins | BUSINESS and ECONOMICS | Finance

Think like a Brand, Not a Bank

Author
Liz High
Publisher
Lioncrest Publishing
Narrator
Holly Adams

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It’s time to connect with customers and create meaningful experiences.
I...

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time.
Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands.
It’s time to connect with customers and create meaningful experiences.
In Think like a Brand, Not a Bank, Allison Netzer and Liz High of Nymbus show banks and credit unions how to embrace their brand and reap the benefits. By introducing their five principles for growth, you’ll learn how to shift your mindset, apply each principle, and utilize branding strategies for sustainable growth. With data-rich insight and real-life examples, Think like a Brand, Not a Bank is a compelling look at how financial institutions can build value now and create a roadmap for the future.

Chapters

# Title Duration
1. Think Like a Brand - Opening Credits

0 mins 18 secs

2. 001 Opening Statements

1 mins 38 secs

3. 002 Dedication

0 mins 22 secs

4. 003 Introduction

18 mins 23 secs

5. 004 Chapter 1

54 mins 24 secs

6. 005 Chapter 2

29 mins 10 secs

7. 006 Chapter 3

18 mins 19 secs

8. 007 Chapter 4

12 mins 37 secs

9. 008 Chapter 5

34 mins 51 secs

10. 009 Chapter 6

24 mins 30 secs

11. 010 Conclusion

8 mins 33 secs

12. 011 Acknowledgements

6 mins 03 secs

13. 012 End

1 mins 42 secs

14. Think Like a Brand - Closing Credits

0 mins 34 secs

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