6 hrs 44 mins | BUSINESS and ECONOMICS | Industries | Financial ServicesChoosing a financial advisor is one of the most important decisions people make in life. They’re entrusting someone with their livelihood, their future, and their family, so the choice is not something they take lightly. Given the stakes, the search almost always begins with a referral, and that’s why the most successful advisors in the industry are the ones who know how to get them and are proactive in doing so.
In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by success...
Choosing a financial advisor is one of the most important decisions people make in life. They’re entrusting someone with their livelihood, their future, and their family, so the choice is not something they take lightly. Given the stakes, the search almost always begins with a referral, and that’s why the most successful advisors in the industry are the ones who know how to get them and are proactive in doing so.
In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.
This paradigm-shifting book is packed with practical advice you can implement right away, and includes downloadable content for each chapter along with stories from the industry’s top advisors about their creative solutions, lessons learned, and mistakes made along the way.
The search for a “magic bullet” is over. Referrals are—and always will be—the best way to grow your financial practice, and this book shows you how to get more of them than ever before.
| # | Title | Duration |
|---|---|---|
| 1. | OPENING |
0 mins 14 secs |
| 2. | DEDICATION |
0 mins 24 secs |
| 3. | INTRODUCTION |
13 mins 01 secs |
| 4. | 1. REFERRALS WILL MAKE OR BREAK YOUR BUSINESS |
25 mins 07 secs |
| 5. | 2. BEING REFERABLE |
33 mins 27 secs |
| 6. | 3. KNOW YOUR TARGET MARKET |
27 mins 11 secs |
| 7. | 4. BUILDING YOUR BRAND |
28 mins 44 secs |
| 8. | 5. HIRE ROCK STAR TALENT |
32 mins 14 secs |
| 9. | 6. RELATIONSHIP MARKETING 101 |
23 mins 15 secs |
| 10. | 7. BRAND MESSAGING |
42 mins 55 secs |
| 11. | 8. WEBSITES |
28 mins 21 secs |
| 12. | 9. SOCIAL MEDIA |
1 hr 02 mins |
| 13. | 10. EMAIL MARKETING AND NEWSLETTERS |
23 mins 21 secs |
| 14. | 11. BOOSTING YOUR CREDIBILITY |
29 mins 43 secs |
| 15. | 12. ROLL OUT THE RED CARPET |
24 mins 41 secs |
| 16. | CONCLUSION |
5 mins 19 secs |
| 17. | CLOSING |
0 mins 31 secs |
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