Renegade Marketing

Renegade Marketing by Drew Neisser Audiobook
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Product Info

Sounded ID: 9781667917290

ISBN: 9781667917290

Publication Date: September 10, 2021

Publisher: Author's Republic

Language: English

Author Name: Drew Neisser

Narrator Name: Drew Neisser

Studio Narrated Audiobook 6 hrs 5 mins | BUSINESS and ECONOMICS | E-Commerce | Digital Marketing

Renegade Marketing

Author
Drew Neisser
Publisher
Author's Republic
Narrator
Drew Neisser

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Ren...

Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
~ Walk through a highly refined discovery process that culminates in finding your brand’s purpose
~ Define your company’s purpose in eight words or fewer
~ Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
~ Assemble effective marketing plans that engage employees, inspire customers, and attract new business
~ Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

Chapters

# Title Duration
1. Opening Credits

0 mins 14 secs

2. Dedication

0 mins 08 secs

3. Foreword

4 mins 59 secs

4. Introduction

6 mins 06 secs

5. Part 1

3 mins 40 secs

6. Chapter 1

19 mins 50 secs

7. Chapter 2

31 mins 46 secs

8. Chapter 3

25 mins 00 secs

9. Part 2

1 mins 34 secs

10. Chapter 4

18 mins 55 secs

11. Chapter 5

29 mins 17 secs

12. Chapter 6

23 mins 47 secs

13. Part 3

2 mins 28 secs

14. Chapter 7

25 mins 59 secs

15. Chapter 8

36 mins 08 secs

16. Chapter 9

35 mins 49 secs

17. Part 4

2 mins 20 secs

18. Chapter 10

39 mins 25 secs

19. Chapter 11

26 mins 31 secs

20. Chapter 12

20 mins 57 secs

21. Epilogue

1 mins 42 secs

22. Acknowledgements

3 mins 52 secs

23. About the Author

1 mins 58 secs

24. Closing Credits

0 mins 15 secs

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