Sounded ID: 9781667917290
ISBN: 9781667917290
Publication Date: September 10, 2021
Publisher: Author's Republic
Language: English
Author Name: Drew Neisser
Narrator Name: Drew Neisser
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Ren...
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
~ Walk through a highly refined discovery process that culminates in finding your brand’s purpose
~ Define your company’s purpose in eight words or fewer
~ Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
~ Assemble effective marketing plans that engage employees, inspire customers, and attract new business
~ Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
# | Title | Duration |
---|---|---|
1. | Opening Credits |
0 mins 14 secs |
2. | Dedication |
0 mins 08 secs |
3. | Foreword |
4 mins 59 secs |
4. | Introduction |
6 mins 06 secs |
5. | Part 1 |
3 mins 40 secs |
6. | Chapter 1 |
19 mins 50 secs |
7. | Chapter 2 |
31 mins 46 secs |
8. | Chapter 3 |
25 mins 00 secs |
9. | Part 2 |
1 mins 34 secs |
10. | Chapter 4 |
18 mins 55 secs |
11. | Chapter 5 |
29 mins 17 secs |
12. | Chapter 6 |
23 mins 47 secs |
13. | Part 3 |
2 mins 28 secs |
14. | Chapter 7 |
25 mins 59 secs |
15. | Chapter 8 |
36 mins 08 secs |
16. | Chapter 9 |
35 mins 49 secs |
17. | Part 4 |
2 mins 20 secs |
18. | Chapter 10 |
39 mins 25 secs |
19. | Chapter 11 |
26 mins 31 secs |
20. | Chapter 12 |
20 mins 57 secs |
21. | Epilogue |
1 mins 42 secs |
22. | Acknowledgements |
3 mins 52 secs |
23. | About the Author |
1 mins 58 secs |
24. | Closing Credits |
0 mins 15 secs |
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