Sounded ID: 9781544525402
ISBN: 9781544525402
Publication Date: December 09, 2021
Publisher: Houndstooth Press
Language: English
Author Name: R. Jon MacDonald
Narrator Name: R. Jon MacDonald
With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.
Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.
Author R. Jon MacDonald has more tha...
With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.
Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.
Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.
Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.
# | Title | Duration |
---|---|---|
1. | OPENING CREDITS |
0 mins 22 secs |
2. | FOREWORD |
7 mins 55 secs |
3. | INTRODUCTION |
8 mins 05 secs |
4. | 1. LAW: BEST PRACTICES ARE FOR BEGINNERS |
30 mins 49 secs |
5. | 2. LAW: THE SCIENTIFIC METHOD, NOT SILVER BULLETS |
22 mins 48 secs |
6. | 3. LAW: NEW VISITORS ARE AT YOUR SITE FOR TWO REASONS |
2 mins 44 secs |
7. | 4. LAW: ONCE VISITORS ARRIVE, STOP MARKETING TO THEM |
32 mins 22 secs |
8. | 5. LAW: YOU CANT READ THE LABEL FROM INSIDE THE JAR |
34 mins 23 secs |
9. | 6. LAW: CUSTOMER EXPERIENCE DRIVES CONVERSIONS, NOT THE OTHER WAY AROUND |
42 mins 16 secs |
10. | 7. LAW: IF YOU WANT MORE CONVERSIONS, EARN MORE TRUST |
34 mins 10 secs |
11. | 8. LAW: DISCOUNTING ISNT OPTIMIZATION; IT IS MARGIN DRAIN |
23 mins 25 secs |
12. | 9. LAW: YOUR COMPETITION IS A DISTRACTION |
19 mins 55 secs |
13. | CONCLUSION |
2 mins 42 secs |
14. | CLOSING CREDITS |
0 mins 21 secs |
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