Opting in to Optimization

Opting in to Optimization by R. Jon MacDonald Audiobook
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Product Info

Sounded ID: 9781544525402

ISBN: 9781544525402

Publication Date: December 09, 2021

Publisher: Houndstooth Press

Language: English

Author Name: R. Jon MacDonald

Narrator Name: R. Jon MacDonald

Studio Narrated Audiobook 4 hrs 26 mins | BUSINESS and ECONOMICS | Advertising and Promotion

Opting in to Optimization

Publisher
Houndstooth Press
Narrator
R. Jon MacDonald

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.
Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.
Author R. Jon MacDonald has more tha...

With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands—those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics.
Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.
Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience.
Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.

Chapters

# Title Duration
1. OPENING CREDITS

0 mins 22 secs

2. FOREWORD

7 mins 55 secs

3. INTRODUCTION

8 mins 05 secs

4. 1. LAW: BEST PRACTICES ARE FOR BEGINNERS

30 mins 49 secs

5. 2. LAW: THE SCIENTIFIC METHOD, NOT SILVER BULLETS

22 mins 48 secs

6. 3. LAW: NEW VISITORS ARE AT YOUR SITE FOR TWO REASONS

2 mins 44 secs

7. 4. LAW: ONCE VISITORS ARRIVE, STOP MARKETING TO THEM

32 mins 22 secs

8. 5. LAW: YOU CANT READ THE LABEL FROM INSIDE THE JAR

34 mins 23 secs

9. 6. LAW: CUSTOMER EXPERIENCE DRIVES CONVERSIONS, NOT THE OTHER WAY AROUND

42 mins 16 secs

10. 7. LAW: IF YOU WANT MORE CONVERSIONS, EARN MORE TRUST

34 mins 10 secs

11. 8. LAW: DISCOUNTING ISNT OPTIMIZATION; IT IS MARGIN DRAIN

23 mins 25 secs

12. 9. LAW: YOUR COMPETITION IS A DISTRACTION

19 mins 55 secs

13. CONCLUSION

2 mins 42 secs

14. CLOSING CREDITS

0 mins 21 secs

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