Good is the New Cool: Principles of Purpose

Good is the New Cool: Principles of Purpose by Bobby Jones Audiobook
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Product Info

Sounded ID: 9781736785829

ISBN: 9781736785829

Publication Date: October 04, 2021

Publisher: Author's Republic

Language: English

Author Name: Bobby Jones

Narrator Name: Bobby Jones

Studio Narrated Audiobook 9 hrs 51 mins | BUSINESS and ECONOMICS | Business Ethics

Good is the New Cool: Principles of Purpose

Author
Bobby Jones
Publisher
Author's Republic
Narrator
Bobby Jones

Studio Narrated Audiobook

This audiobook is a traditionally narrated work produced in a studio with a live voice actor and contains no content generated using Voice Replica technologies or synthetic narration.

"It's time to reboot capitalism. And purpose is the source code."
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.
But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling business models and product innovations for a new generation of socially aware consumers and attract the best...

"It's time to reboot capitalism. And purpose is the source code."
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.
But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling business models and product innovations for a new generation of socially aware consumers and attract the best employee talent who want to do meaningful work? And how do you measure the ROI of Purpose?
In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy. After researching companies of every size — from tech giants like Salesforce, Google, and Microsoft to new disruptors like Tesla, Airbnb, and Chobani to purpose stalwarts like Patagonia, TOMS, and Zappos— they show you how to unleash what they call The Purpose Flywheel, leading to ecstatic customers, motivated employees and loyal shareholders.
Through nine essential principles such as "Purpose Is about Being the Helper, Not the Hero", “Purpose Is About Picking Your Sword and Shields”, and "Purpose Is about Putting Your Money Where Your Mission Is," they provide an essential blueprint for every business leader determined to transform their organizations into forces for growth and good.
Purpose is the new digital. A competitive edge like no other, driven by a tectonic shift in values.
Are you ready to embrace it?

Chapters

# Title Duration
1. 00_Opening Credits

0 mins 14 secs

2. 01 Dedications

0 mins 11 secs

3. 02 Introduction

19 mins 37 secs

4. 03 Bobby's Story

8 mins 39 secs

5. 04 Afdhel's Story

6 mins 44 secs

6. 05 Part I Why We are Living in the Age of Purpose The Rise of the Conscious Consumer

16 mins 21 secs

7. 06 The Rise of the Activist Employee Employees Want Meaning and Purpose in their Work E1 8.25.21 MASTERED

22 mins 48 secs

8. 07 The Rise of the Impact Investor Investors Want to Make Money While Positively Impacting People and the Planet

13 mins 49 secs

9. 08 Part II Discovering Purpose

4 mins 35 secs

10. 09 Definitions

4 mins 49 secs

11. 10 Seven Qualities of a Great Purpose Statement

25 mins 10 secs

12. 11 Discovering Purpose

7 mins 27 secs

13. 12 Engage Inside Know Your Origins

6 mins 18 secs

14. 13 Engage Your C-Suite

8 mins 49 secs

15. 14 Engage Your Employees

5 mins 50 secs

16. 15 Explore Outside Understand Your Customers and Consumers

14 mins 32 secs

17. 16 Competitors and Category

8 mins 06 secs

18. 17 Collaborators

8 mins 55 secs

19. 18 Part III The Nine Principles of Purpose

17 mins 32 secs

20. 19 1. Purpose Needs to Start Inside Out

2 mins 14 secs

21. 20 Sam Latif Procter Gamble (P G )

13 mins 10 secs

22. 21 Loren Schuster LEGO

12 mins 29 secs

23. 22 Peter McGuinness Chobani

12 mins 13 secs

24. 23 2. Purpose is About Picking Our Sword and Shield

1 mins 31 secs

25. 24 Dan Goldenberg Activision

10 mins 36 secs

26. 25 Saqib Shaikh Microsoft

12 mins 03 secs

27. 26 Phaedra Ellis-Lamkins Promise

13 mins 23 secs

28. 27 3. Purpose Must Be Profitable to be Scalable

1 mins 11 secs

29. 28 Saul David Zappos

13 mins 52 secs

30. 29 Sahm Jafari Tesla

14 mins 55 secs

31. 30 Suzanne DiBianca Salesforce

11 mins 08 secs

32. 31 4. Purpose is About Putting Your Money Where Your Mission Is

1 mins 09 secs

33. 32 Kim Culmone Mattel

11 mins 36 secs

34. 33 Amy Smith TOMS

9 mins 59 secs

35. 34 Justin Parnell Oreo

14 mins 03 secs

36. 35 5. Purpose Doesnt Have to be Political

1 mins 08 secs

37. 36 Tanyaradzwa Sahanga Adidas

15 mins 16 secs

38. 37 Dawn Yancey Consumer Reports

12 mins 50 secs

39. 38 Alicia Tillman SAP

10 mins 25 secs

40. 39 6. Purpose Should Be an Open-Source Pursuit

1 mins 29 secs

41. 40 Wendy Savage Patagonia

19 mins 36 secs

42. 41 Xiuhtezcatl Martinez NOW

13 mins 52 secs

43. 42 Paul Polman, Unilever IMAGINE

13 mins 01 secs

44. 43 7. Purpose is About Being the Helper Not the Hero

1 mins 31 secs

45. 44 Jonathan Mildenhall, Airbnb Twenty First Century Brand

15 mins 28 secs

46. 45 Kfir Gavrieli Tieks

10 mins 40 secs

47. 46 Essence Smith and Justin Cunningham Social Works

11 mins 29 secs

48. 47 8. Purpose Should Measure What You Treasure

1 mins 00 secs

49. 48 Holly Gordon Participant

13 mins 42 secs

50. 49 Tracy Lawrenvce CHEWSE

8 mins 05 secs

51. 50 Aria Ashton Google.org Fellow

8 mins 23 secs

52. 51 The ROI of Purpose

7 mins 27 secs

53. 52 9. Purpose is a Journey Not a Destination

1 mins 01 secs

54. 53 Dr. Kate Ringvall IKEA

11 mins 43 secs

55. 54 Michelle Cirocco Televerde

15 mins 56 secs

56. 55 Dianah Diamond Cotton On Foundation

13 mins 21 secs

57. 56 Part IV In Closing Final Thoughts

13 mins 10 secs

58. 57 About Good is the New Cool

1 mins 27 secs

59. 58 About Conspiracy of Love

1 mins 35 secs

60. 59 Good is the New Cool Market Like You Give a Damn

2 mins 30 secs

61. 60 Thanks and Acknowledgments

1 mins 15 secs

62. 61 Afdhel Aziz

1 mins 20 secs

63. 62 Bobby Jones

1 mins 24 secs

64. 63_Closing Credits

0 mins 26 secs

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