9 hrs 51 mins | BUSINESS and ECONOMICS | Business Ethics"It's time to reboot capitalism. And purpose is the source code."
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.
But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling business models and product innovations for a new generation of socially aware consumers and attract the best...
"It's time to reboot capitalism. And purpose is the source code."
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.
But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling business models and product innovations for a new generation of socially aware consumers and attract the best employee talent who want to do meaningful work? And how do you measure the ROI of Purpose?
In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy. After researching companies of every size — from tech giants like Salesforce, Google, and Microsoft to new disruptors like Tesla, Airbnb, and Chobani to purpose stalwarts like Patagonia, TOMS, and Zappos— they show you how to unleash what they call The Purpose Flywheel, leading to ecstatic customers, motivated employees and loyal shareholders.
Through nine essential principles such as "Purpose Is about Being the Helper, Not the Hero", “Purpose Is About Picking Your Sword and Shields”, and "Purpose Is about Putting Your Money Where Your Mission Is," they provide an essential blueprint for every business leader determined to transform their organizations into forces for growth and good.
Purpose is the new digital. A competitive edge like no other, driven by a tectonic shift in values.
Are you ready to embrace it?
| # | Title | Duration |
|---|---|---|
| 1. | 00_Opening Credits |
0 mins 14 secs |
| 2. | 01 Dedications |
0 mins 11 secs |
| 3. | 02 Introduction |
19 mins 37 secs |
| 4. | 03 Bobby's Story |
8 mins 39 secs |
| 5. | 04 Afdhel's Story |
6 mins 44 secs |
| 6. | 05 Part I Why We are Living in the Age of Purpose The Rise of the Conscious Consumer |
16 mins 21 secs |
| 7. | 06 The Rise of the Activist Employee Employees Want Meaning and Purpose in their Work E1 8.25.21 MASTERED |
22 mins 48 secs |
| 8. | 07 The Rise of the Impact Investor Investors Want to Make Money While Positively Impacting People and the Planet |
13 mins 49 secs |
| 9. | 08 Part II Discovering Purpose |
4 mins 35 secs |
| 10. | 09 Definitions |
4 mins 49 secs |
| 11. | 10 Seven Qualities of a Great Purpose Statement |
25 mins 10 secs |
| 12. | 11 Discovering Purpose |
7 mins 27 secs |
| 13. | 12 Engage Inside Know Your Origins |
6 mins 18 secs |
| 14. | 13 Engage Your C-Suite |
8 mins 49 secs |
| 15. | 14 Engage Your Employees |
5 mins 50 secs |
| 16. | 15 Explore Outside Understand Your Customers and Consumers |
14 mins 32 secs |
| 17. | 16 Competitors and Category |
8 mins 06 secs |
| 18. | 17 Collaborators |
8 mins 55 secs |
| 19. | 18 Part III The Nine Principles of Purpose |
17 mins 32 secs |
| 20. | 19 1. Purpose Needs to Start Inside Out |
2 mins 14 secs |
| 21. | 20 Sam Latif Procter Gamble (P G ) |
13 mins 10 secs |
| 22. | 21 Loren Schuster LEGO |
12 mins 29 secs |
| 23. | 22 Peter McGuinness Chobani |
12 mins 13 secs |
| 24. | 23 2. Purpose is About Picking Our Sword and Shield |
1 mins 31 secs |
| 25. | 24 Dan Goldenberg Activision |
10 mins 36 secs |
| 26. | 25 Saqib Shaikh Microsoft |
12 mins 03 secs |
| 27. | 26 Phaedra Ellis-Lamkins Promise |
13 mins 23 secs |
| 28. | 27 3. Purpose Must Be Profitable to be Scalable |
1 mins 11 secs |
| 29. | 28 Saul David Zappos |
13 mins 52 secs |
| 30. | 29 Sahm Jafari Tesla |
14 mins 55 secs |
| 31. | 30 Suzanne DiBianca Salesforce |
11 mins 08 secs |
| 32. | 31 4. Purpose is About Putting Your Money Where Your Mission Is |
1 mins 09 secs |
| 33. | 32 Kim Culmone Mattel |
11 mins 36 secs |
| 34. | 33 Amy Smith TOMS |
9 mins 59 secs |
| 35. | 34 Justin Parnell Oreo |
14 mins 03 secs |
| 36. | 35 5. Purpose Doesnt Have to be Political |
1 mins 08 secs |
| 37. | 36 Tanyaradzwa Sahanga Adidas |
15 mins 16 secs |
| 38. | 37 Dawn Yancey Consumer Reports |
12 mins 50 secs |
| 39. | 38 Alicia Tillman SAP |
10 mins 25 secs |
| 40. | 39 6. Purpose Should Be an Open-Source Pursuit |
1 mins 29 secs |
| 41. | 40 Wendy Savage Patagonia |
19 mins 36 secs |
| 42. | 41 Xiuhtezcatl Martinez NOW |
13 mins 52 secs |
| 43. | 42 Paul Polman, Unilever IMAGINE |
13 mins 01 secs |
| 44. | 43 7. Purpose is About Being the Helper Not the Hero |
1 mins 31 secs |
| 45. | 44 Jonathan Mildenhall, Airbnb Twenty First Century Brand |
15 mins 28 secs |
| 46. | 45 Kfir Gavrieli Tieks |
10 mins 40 secs |
| 47. | 46 Essence Smith and Justin Cunningham Social Works |
11 mins 29 secs |
| 48. | 47 8. Purpose Should Measure What You Treasure |
1 mins 00 secs |
| 49. | 48 Holly Gordon Participant |
13 mins 42 secs |
| 50. | 49 Tracy Lawrenvce CHEWSE |
8 mins 05 secs |
| 51. | 50 Aria Ashton Google.org Fellow |
8 mins 23 secs |
| 52. | 51 The ROI of Purpose |
7 mins 27 secs |
| 53. | 52 9. Purpose is a Journey Not a Destination |
1 mins 01 secs |
| 54. | 53 Dr. Kate Ringvall IKEA |
11 mins 43 secs |
| 55. | 54 Michelle Cirocco Televerde |
15 mins 56 secs |
| 56. | 55 Dianah Diamond Cotton On Foundation |
13 mins 21 secs |
| 57. | 56 Part IV In Closing Final Thoughts |
13 mins 10 secs |
| 58. | 57 About Good is the New Cool |
1 mins 27 secs |
| 59. | 58 About Conspiracy of Love |
1 mins 35 secs |
| 60. | 59 Good is the New Cool Market Like You Give a Damn |
2 mins 30 secs |
| 61. | 60 Thanks and Acknowledgments |
1 mins 15 secs |
| 62. | 61 Afdhel Aziz |
1 mins 20 secs |
| 63. | 62 Bobby Jones |
1 mins 24 secs |
| 64. | 63_Closing Credits |
0 mins 26 secs |
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