4 hrs 27 mins | BUSINESS and ECONOMICS | Public RelationsA seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military r...
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
| # | Title | Duration |
|---|---|---|
| 1. | opening |
0 mins 31 secs |
| 2. | 01-Introduction |
57 mins 32 secs |
| 3. | 02-Foreword |
2 mins 06 secs |
| 4. | 03-TheScopeofthePublicRelationsCounsel |
29 mins 48 secs |
| 5. | 04-ThePublicRelationsCounselTheIncreasedandIncreasingImportanceoftheProfession |
21 mins 24 secs |
| 6. | 05-TheFunctionofASpecialPleader |
10 mins 52 secs |
| 7. | 06-WhatConstitutesPublicOpinion |
10 mins 34 secs |
| 8. | 07-IsPublicOpinionStubbornorMalleable |
10 mins 30 secs |
| 9. | 08-TheInteractionofPublicOpinionwiththeForcesthatHelptoMakeIt |
12 mins 51 secs |
| 10. | 09-ThePowerofInteractingForcesThatGotoMakeUpPublicOpinion |
13 mins 38 secs |
| 11. | 10-AnUnderstandingoftheFundmentalsofPublicMotivationisNecessarytotheWorkofthePublicRelationsCounsel |
18 mins 25 secs |
| 12. | 11-TheGroupandHerdaretheBasicMechanismsofPublicChange |
9 mins 02 secs |
| 13. | 12-TheApplicationOfThesePrinciples |
6 mins 02 secs |
| 14. | 13-ThePublicCanBeReachedOnlyThroughEstablishedMediumsofCommunication |
17 mins 53 secs |
| 15. | 14-TheInterlappingGroupFormationsofSocietyTheContinuousShiftingofGroupsChangingConditionsandtheFlexibilityofHumanNature |
34 mins 55 secs |
| 16. | 15-AnOutlineofMethodsPracticableinModifyingthePointofViewofaGroup |
9 mins 58 secs |
| 17. | closing |
0 mins 34 secs |
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