5 hrs 14 mins | BUSINESS and ECONOMICS | Marketing | MultilevelChase One Rabbit is about focused marketing. It’s about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.
‘How to sell?’ is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his cli...
Chase One Rabbit is about focused marketing. It’s about understanding your business, to create strategies that help you sell it to best effect. It combines inspirational stories and practical techniques, giving creative entrepreneurs the tools to make their businesses even more successful by using strategic marketing.
‘How to sell?’ is an age-old question. International consultant and trainer David Parrish illustrates key strategic sales and marketing messages by drawing on stories from his own experience as an entrepreneur and develops marketing case studies from the successes of his clients worldwide.
Each section is succinct, with a clear focus on helping you create a strategic marketing plan. Each topic includes ‘what to do next’, and related marketing subjects, to help you clarify and refine your marketing objectives and get the best from your creative business.
This isn’t about advertising. Smart marketing thinking doesn’t have to be expensive, flashy or quirky: it’s about understanding your business, focusing and thinking things through to develop clear sales strategies and techniques to increase your success, profit and market position. Chase One Rabbit shows you how…
Chase One Rabbit gets you to think about strategy and sales, profit and precision marketing; being your ‘authentic’ self so that selling doesn’t feel like a chore, and understanding what you’re selling, and why your customers want it. It helps you to define the value of selling a creative product or service and gives you both ideas, and constructive ways to achieve them.
Each of the 63 short sections provides food for thought, suggesting practical things you can do immediately to improve your business. Practical and progressive, it’s designed for businesses large and small – from start-ups to mature businesses, arts and cultural organisations to creative entrepreneurs – with a wealth of ideas and inspiration to dip into every day.
| # | Title | Duration |
|---|---|---|
| 1. | Opening |
0 mins 24 secs |
| 2. | 01 |
0 mins 14 secs |
| 3. | 02 |
2 mins 26 secs |
| 4. | 03 |
0 mins 35 secs |
| 5. | 04 |
4 mins 40 secs |
| 6. | 05 |
1 mins 34 secs |
| 7. | 06 |
11 mins 00 secs |
| 8. | 07 |
2 mins 53 secs |
| 9. | 08 |
3 mins 26 secs |
| 10. | 09 |
3 mins 55 secs |
| 11. | 10 |
4 mins 09 secs |
| 12. | 11 |
5 mins 03 secs |
| 13. | 12 |
4 mins 55 secs |
| 14. | 13 |
4 mins 16 secs |
| 15. | 14 |
0 mins 31 secs |
| 16. | 15 |
1 mins 35 secs |
| 17. | 16 |
4 mins 28 secs |
| 18. | 17 |
2 mins 57 secs |
| 19. | 18 |
5 mins 58 secs |
| 20. | 19 |
7 mins 01 secs |
| 21. | 20 |
2 mins 55 secs |
| 22. | 21 |
3 mins 46 secs |
| 23. | 22 |
0 mins 41 secs |
| 24. | 23 |
1 mins 36 secs |
| 25. | 24 |
4 mins 15 secs |
| 26. | 25 |
2 mins 46 secs |
| 27. | 26 |
5 mins 25 secs |
| 28. | 27 |
6 mins 24 secs |
| 29. | 28 |
7 mins 18 secs |
| 30. | 29 |
0 mins 34 secs |
| 31. | 30 |
1 mins 13 secs |
| 32. | 31 |
6 mins 15 secs |
| 33. | 32 |
5 mins 44 secs |
| 34. | 33 |
3 mins 34 secs |
| 35. | 34 |
3 mins 46 secs |
| 36. | 35 |
3 mins 17 secs |
| 37. | 36 |
3 mins 25 secs |
| 38. | 37 |
0 mins 21 secs |
| 39. | 38 |
1 mins 28 secs |
| 40. | 39 |
6 mins 27 secs |
| 41. | 40 |
3 mins 48 secs |
| 42. | 41 |
1 mins 42 secs |
| 43. | 42 |
4 mins 01 secs |
| 44. | 43 |
3 mins 32 secs |
| 45. | 44 |
3 mins 31 secs |
| 46. | 45 |
4 mins 43 secs |
| 47. | 46 |
0 mins 21 secs |
| 48. | 47 |
0 mins 59 secs |
| 49. | 48 |
6 mins 04 secs |
| 50. | 49 |
3 mins 26 secs |
| 51. | 50 |
2 mins 31 secs |
| 52. | 51 |
3 mins 21 secs |
| 53. | 52 |
0 mins 25 secs |
| 54. | 53 |
1 mins 24 secs |
| 55. | 54 |
7 mins 26 secs |
| 56. | 55 |
5 mins 11 secs |
| 57. | 56 |
2 mins 41 secs |
| 58. | 57 |
3 mins 13 secs |
| 59. | 58 |
4 mins 45 secs |
| 60. | 59 |
0 mins 28 secs |
| 61. | 60 |
1 mins 33 secs |
| 62. | 61 |
3 mins 23 secs |
| 63. | 62 |
7 mins 27 secs |
| 64. | 63 |
3 mins 49 secs |
| 65. | 64 |
3 mins 35 secs |
| 66. | 65 |
3 mins 17 secs |
| 67. | 66 |
2 mins 17 secs |
| 68. | 67 |
4 mins 39 secs |
| 69. | 68 |
0 mins 34 secs |
| 70. | 69 |
1 mins 41 secs |
| 71. | 70 |
2 mins 01 secs |
| 72. | 71 |
4 mins 32 secs |
| 73. | 72 |
5 mins 02 secs |
| 74. | 73 |
3 mins 16 secs |
| 75. | 74 |
1 mins 59 secs |
| 76. | 75 |
4 mins 50 secs |
| 77. | 76 |
3 mins 07 secs |
| 78. | 77 |
0 mins 25 secs |
| 79. | 78 |
1 mins 57 secs |
| 80. | 79 |
2 mins 29 secs |
| 81. | 80 |
10 mins 36 secs |
| 82. | 81 |
2 mins 47 secs |
| 83. | 82 |
5 mins 49 secs |
| 84. | 83 |
4 mins 32 secs |
| 85. | 84 |
4 mins 13 secs |
| 86. | 85 |
2 mins 41 secs |
| 87. | 86 |
2 mins 59 secs |
| 88. | 87 |
0 mins 35 secs |
| 89. | 88 |
3 mins 00 secs |
| 90. | 89 |
2 mins 21 secs |
| 91. | closing |
1 mins 55 secs |
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